Web Survey Bibliography
Title From short message service (SMS) - questionnaires to mobile Internet surveys: Integrating the mobile phone into market research
Author Friedrich-Freksa, M., Liebelt, M.
Year 2005
Access date 29.03.2005
Abstract The constantly increasing coverage of mobile phones in the population and the establishment of online research raises interesting perspectives for the further development of research instruments. Only recently has questioning via SMS developed into an innovative research method. It is characterized by a) high accessability of the mobile population, b) direct and immediate data collection, c) automatized data management and d) limitations on wording of questions (160 signs) and the range of the survey.Due to the latter, the SMS-questionnaire cannot replace classical research methods, it is best used as a supplementary tool for the data collection process. In this context, a combination between mobile and online elements have proven the most promising method.To this end, yoc has developed an experimental-control group design to measure the advertising effects of mobile marketing campaigns. A random sample was selected in the yoc mobile community in order to carry out a survey. Chosen persons were contacted via SMS and questioned about their readiness to participate in an online survey. Half of the group was invited to take part in a mobile campaign (experimental group), the other half received a reminder via SMS with reference to the survey (control group). Both groups were questioned through an online questionnaire immediately after campaign completion. The combined approach proved successful: In addition to high readiness for participation and the fast recruitment via SMS the online-survey has reached large participation rates. For the development of future survey systems, a strategical approach lies in linking mobile services with existing online research approaches. The YOC AG is currently developing such an instrument. Starting point is a webbased surface, which allows conception, realization, analysis and administration of surveys. Increasingly capable transmission standards and the mobile devices of the next generation enable data collection via mobile internet. By combining the advantages of a web-based system with the possibility of immediate and direct contact free of spatial restrictions of mobile phone arises an innovative, multimedial survey-instrument which integrated the mobile device into internet.
Abstract - optional Von der SMS Befragung zu mobilen Internetumfragen: Integration des Mobiltelefons in die MarktforschungDie bereits hohe und weiter ansteigende Verbreitung von Mobiltelefonen in der Bevölkerung und die Etablierung der Online Forschung werfen für die Marktforschungsbranche interessante Perspektiven für die Weiterentwicklung von Befragungsinstrumenten auf. In jüngster Zeit hat sich die Befragung per SMS als innovative Erhebungsmethode entwickelt. Diese wird charakterisiert durch a) hohe Erreichbarkeit der mobilen Population, b) schnelle und direkte Datenerhebung, c) automatisiertes Datenmanagement und d) Begrenzungen bei der Fragenformulierung (160 Zeichen) und beim Befragungsumfang.Auf Grund der zuletzt genannten Einschränkungen ersetzt die SMS-Befragung klassische Ansätze nicht, sondern wird als ergänzendes Instrument im Datenerhebungsprozess benutzt. Dabei haben sich kombinierte Erhebungserfahren aus mobilen und internetbasierten Elementen als vielversprechend erwiesen. Zu diesem Zweck hat yoc ein klassisches Experimental-Kontrollgruppen-Design zur Messung der Werbewirkung von mobilen Kampagnen entwickelt. Dabei wurde für eine Studie in der yoc_Mobile-Community eine Zufallsstichprobe gebildet. Über SMS wurden diese Personen kontaktiert und nach ihrer Teilnahmebereitschaft an einer Online-Umfrage gefragt. Im Anschluss wurde die Hälfte der befragungsbereiten Personen zu einer mobilen Kampagne eingeladen (Experimentalgruppe){:} die andere Hälfte erhielt einen Reminder per SMS mit Hinweis auf die Befragung (Kontrollgruppe). Nach Ablauf der Kampagne wurden beide Gruppen über einen Onlinefragebogen befragt. Es zeigte sich, dass der kombinierte Erhebungsansatz erfolgreich war: Neben der hohen Teilnahmebereitschaft und der schnellen Rekrutierung über die Kontaktansprache per SMS, hat auch die anschließende Onlineumfrage eine hohe Ausschöpfung erzielt.Ein strategischer Ansatz für den Aufbau zukünftiger Befragungssysteme liegt in der Vernetzung von mobilen Diensten mit bestehenden Online-Befragungsansätzen. Derzeit entwickelt die YOC AG ein dafür geeignetes Instrument. Ausgangspunkt ist eine webbasierte Oberfläche, die die Konzeption, Umsetzung, Auswertung und Verwaltung von Befragungen ermöglicht. Leistungsfähigere Übertragungsstandards sowie mobile Endgeräte der neuen Generation erlauben die Datenerhebung über das Mobile Internet. Durch die Kombination der Vorteile eines webbasierten Systems mit der hohen Reichweite und der schnellen und ortsunabhängigen Erreichbarkeit von Befragungsteilnehmern über das Mobiltelefon, entsteht ein innovatives, multimediales Befragungsinstrument, das das mobile Endgeräte in das Internet integriert.
Access/Direct link Homepage - conference - (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2005 (76)
- The ethics of research using electronic mail discussion groups; 2005; Kralik, D., Warren, J., Koch, T., Pignone, G., Price, K.
- The Analyses of Domestic Study about Internet Survey; 2005; Rui, L., Tie-ying, S.
- Controlling the Baseline Speed of Respondents: An Empirical Evaluation of Data Treatment Methods of...; 2005; Mayerl, J.
- Determinanten der Rücklaufquote in Online-Panels; 2005; Batanic, B., Moser, K.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Expert workshop on mixed mode data collection in comparative social surveys; 2005; Roberts, C.
- The Effect Of A Simultaneous Mixed-Mode (Mail And Web) Survey On Respondent Characteristics And Survey...; 2005; Brennan, M.
- The total survey error approach. A guide to the new science of survey research; 2005; Weisberg, H. F.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Reading behavior in the digital environment: Changes in reading behavior over the past ten years; 2005; Liu, Z.
- Rating versus comparative trade-off measures. Trending changes in political issues across time and predictive...; 2005; Thomas, R. K., Behnke, S., Johnson, Al., Sanders, M.
- Publication bias: Recognizing the problem, understanding its origins and scope, and preventing harm; 2005; Dickersin, K.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Gricean effects in self-administered survey. Ph.D. Dissertation; 2005; Yan, T.
- Drop-down boxes, radio buttons, or fill-in-the-blank? Web survey scale-type effects; 2005
- Does weighting for nonresponse increase the variance of survey means?; 2005; Little, R. J., Vartivarian, S.
- Big scale observations gathered with the help of client side paradata; 2005; Haraldsen, G., Kleven, O., Sundvoll, A.
- User Interface Design and Evaluation ; 2005; Stone, D., Jarrett, C., Woodroffe, M., Minocha, S.
- Adding Value to Data Through Improved Access. The Case for Web Portals; 2005; Baker, R. P.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Architectural Design of a Survey Questionnaire and Respondent Data Repository. Practical Considerations...; 2005; Cookson, P., Sobell, J.
- Developing and validating a nursing website evaluation questionnaire; 2005; Tsai, S. - L., Chai, S.-K.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- The Story of Subject Naught: A Cautionary but Optimistic Tale of Internet Survey Research; 2005; Konstan, J. A., Ross, M. W., Rosser, B. R. S., Stanton, J. M., Edwards, W. M.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Computer adaptive testing; 2005; Gershon, R. C.
- Ego control and ego-resiliency: Generalization of self-report scales based on personality descriptions...; 2005; Block, J., Funder, D. C., Letzring, T. D.
- The Web experiment list: A Web service for the recruitment of participants and archiving of Internet...; 2005; Reips, U. -D., Lengler, R.
- Survey of substance use among high school students in Taipei: Web-based questionnaire versus paper-and...; 2005; Wang, Y. C., Lee, C. M., Lew-Ting, C. Y., Hsiao, C. K., Chen, W. J.
- Web Surveys. A Brief Guide on Usability and Implementation Issues; 2005; Kaczmirek, L.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- E-mail versus Web survey response rates among health education professionals; 2005; Kittleson, M. J., Brown, S. L.
- Toward An Open-Source Methodology: What We Can Learn From The Blogosphere; 2005; M.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Web Versus Paper Questionnares: A Design and Functionality - Comparison; 2005; Jones, Ja., Fraser, C., Dowling, Z.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- Mixed-mode Surveys Using Mail and Web Questionnaires; 2005; Meckel, M., Baugh, P., Walters, D.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Alternative Modes for Health Surveillance Surveys: An Experiment with Web, Mail, and Telephone; 2005; Link, M. W., Mokdad, A.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation; 2005; Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- Is a Web survey as effective as a mail survey? A field experiment among computer users; 2005; Kiernan, N. E., Kiernan, M., Oyler, M. A., Gilles, C.
- The effect of personalization on response rates and data quality in web surveys; 2005; Heerwegh, D., Vanhove, T., Matthijs, K., Loosveldt, G.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Bleeding Edge or Proven Technology? The Fact and the Fiction of Mobile Survey Computing; 2005; Cameron, M. R.